Thai Select: Thai Food in America

Photo of plates of food on a table, including fish, curry, carrots, rice, and Thai iced tea

Virtual food festivals highlighting Thai food and culture // 2020–2021

Building on Turnstile’s experience with food-focused tours and virtual programming, we were engaged by marketing and communications agency ELMNTL on behalf of Thai Select USA to produce two series of online programs about Thai cuisine and culture. Produced during the height of the pandemic in the fall of 2020, the first series “Thai Food in America,” featured certified Thai Select restaurants from across the US with tutorials on Thai ingredients and cooking techniques and live cooking demos from 11 different restaurants across six hour-long virtual programs, including a live broadcast from Thailand. The second series in the summer of 2021, “Passport to the Northeast,” engaged not just restaurants in the Northeast region, but food suppliers, tour guides, and scholars to explore topics related to Thai foodways, diaspora communities, language, and culture. The series also included an interactive map of more than 100 certified restaurants and Thai business and cultural sites stretching from North Carolina to New England.

Photo by Clay Williams Photography

Vendy Awards: Marketing Design

Design of logo and marketing materials for the Vendy Awards // 2018–2019

The Vendy Awards were an annual food festival and fundraiser held to support the Street Vendor Project, a nonprofit organization that advocates on behalf of New York City’s street vendor community. Turnstile’s design team, led by Andrew Gustafson, created the visual identity for the last two Vendys, in 2018 and 2019, and designed related printed and digital collateral, including promotional postcards, posters, online ad banners, and the event program.

Brooklyn Chamber of Commerce: Brooklyn Tourism Map

Design of tourism map and visitors guide to Brooklyn // 2016

Turnstile Studio was contracted by the Brooklyn Chamber of Commerce to create a free visitors map for Brooklyn, highlighting travel and tourism stakeholders in the borough. The design was focused on drawing in visitors from Manhattan by putting a spotlight on wayfinding and the many means of public transportation that cross the East River. The maps were printed and distributed by CTM Media Group in kiosks throughout the greater New York area during the 2016-17 season.

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Brooklyn Navy Yard: Tour Brochure and Map

Design of brochure and map for tour programs at the Brooklyn Navy Yard // 2015

In the summer of 2015, Turnstile Studio was contracted by the Brooklyn Navy Yard Development Corporation to create a new visitor brochure for tour programs at the Yard. This brochure was designed to improve wayfinding for visitors, and to encapsulate the wide variety of tour programs and experiences available at the Yard, including tours for the general public, school tours, private group tours, and exhibits and programs at the Brooklyn Navy Yard Center at BLDG 92.

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Brooklyn Chamber of Commerce: Brooklyn Craft Beverage Trail Maps

Photo showing three brochures for for wine, beer, and spirits guides to Brooklyn

Map brochures designed to engage visitors and locals with the craft beverage industry // 2015

Turnstile was commissioned by the Brooklyn Chamber of Commerce to create a series of map brochures depicting the booming craft alcohol industry in Brooklyn. Developed as part of Cheers NY, a showcase of New York State alcohol producers held at Brooklyn’s Industry City in October 2015, and New York State’s Taste NY initiative, the maps were designed to guide visitors through the borough to the many locations where they can stop in and try a taste of beers, wines, and spirits manufactured in Brooklyn. This project was led by Andrew Gustafson, who is an experienced cartographer and graphic designer and included maps for breweries, wineries, and distilleries. This project involved research and outreach, coordinating with the Chamber of Commerce to gather visitor information, graphics, and promotional copy from the 32 participating companies, as well as creating a base map that displays simply and clearly the many transportation options for getting into and around Brooklyn.

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