Friends Matthew Chappina and Jason Cruz first started slinging sandwiches at the food festival Smorgasburg. Inspired by classic NYC bodega sandwiches, they created Heros & Villains using fresh, high-quality ingredients and house-made sauces. The venture was such a success that they moved into a permanent location at the new Essex Market, where they use a nearby butcher for their meats and craft every sandwich from scratch. We’ll chat with Matthew about the inspiration of the business, what it’s like being part of the Essex Market community, and get to see him make their legendary fried chicken sandwich for us.
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