Maxo Vanka Murals: Interpretive Planning

Stakeholder-focused planning process to develop interpretive framework and resources for future growth // 2020

Turnstile Studio produced an interpretive plan for the Society to Preserve the Millvale Murals of Maxo Vanka in the greater Pittsburgh area, a nonprofit organization which works to preserve and interpret historic murals inside an active Roman Catholic Church. The murals were painted by Croatian artist Maxo Vanka in 1937 and 1941 at St. Nicholas Croatian Catholic Church, and they reflect contemporary struggles for social justice and the lived experience of the working-class Croatian community. The interpretive planning involved engagement with a wide range of stakeholders, including staff, volunteers, board members, visitors, scholars, congregants, and other community members in a collaborative and iterative process to develop the final plan, which included an interpretive framework guided by interpretive themes, outcomes, essential questions, and design principles; a theory of change and logic models to guide future program development; audience analysis and growth strategies; and comparative sites for learning and collaboration.